Study: Web Users Reading More Than E-Mailing
In 2003, Internet users were spending about one-third of their time viewing
content. Now, researchers say users spend about half of their Web time reading
information, according to a study by the Online Publishers Association. Taking
the backseat is e-mailing, to which users are devoting one-third of their
Internet users spend nearly half of their time online
viewing content, according to a study by the Online Publishers
Association. That's up from just over a third of online time spent with
content in 2003, according to the group's Internet Activity Index.
Overall, Internet users are spending more time online, which means more
minutes dedicated to all measured activities, association spokesperson Don
Marshall told TechNewsWorld.
Only one category has remained relatively stable since 2003: Users spent 16
percent of their online time performing commerce-related activities then and
spend about 15 percent of their time on commerce now.
E-Mail and Content Switch Positions
In 2003, people spent about one-third of their time online using
communication tools, such as e-mail, according to the
association's data, which is gathered by Nielsen//Net Ratings. After a gradual
growth in the use of online content, those two activities now have switched
positions. The shift can be attributed partly to the amount of content available
now, said the association.
Internet users have begun to turn to Web sites for information they
traditionally gather offline, said Marshall. For example, many Internet users
now cite online channels as their primary sources of news and weather
information. In addition, tasks that previously occurred exclusively offline --
checking movie times, for instance -- now occur primary online.
Social networking sites also have become sources of information in addition
to providing a channel for communication among Internet users. The same goes for
blogs, which serve up content in the form of authors' entries but also provide
information exchange in the form of comments.
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